Content Strategist (Remote)

Work Type: Contract
Bitcoin has proven itself as a store of value. But to earn yield on their Bitcoin, users have to first send it to a centralized custodian. This is extremely risky, as over $40Bn has been lost to date due to custodial hacks and failures.
The platform lets users lock their Bitcoin in escrow, directly in their wallet. Users can supply their Bitcoin as collateral and earn a yield while maintaining full ownership.
Currently only 2% of Bitcoin is utilized. Escrow will unlock the remaining 98%, making over $1 Trillion in Bitcoin liquidity available for lending on Ethereum and other blockchains.

We are looking to hire an experienced Content Strategist to develop and execute strategies that build awareness, educate our target market and build brand loyalty. The content strategist's responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and analyzing user engagement metrics to determine business value.

Content Strategist Responsibilities:
  • Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
  • Analyzing content marketing data to identify trends and anticipate consumer needs.
  • Performing content audits to assess how well existing content is performing.
  • Performing content gap analyses to determine what type of content is missing and what is needed.
  • Delegating tasks to writers and editors and providing feedback.
  • Creating, adjusting, and managing the editorial calendar.
  • Establishing style guides that specify the writing style and tone needed to create engaging content.
  • Developing a solid understanding of the target audience through online and traditional market research.

    Content Strategist Requirements:
  • We are an early-stage startup in the emerging crypto field, so we are exclusively looking to work with entrepreneurs and self-taught marketers
  • Proven content strategy experience, including sound knowledge of demand generation across website, social and conferences
  • Natural intellectual curiosity and strong analytical skills
  • Motivation and drive to learn into a new and emerging industry

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